Our Be The Change Influencers Team, our communities on Twitter and all of the amazing people who donated prizes and money absolutely blew me away with your support. That day we exceeded our goal raising over $6,000 to apply to making meaningful change with important causes.
Holding up my end of the bargain. Here is the video of me in the PINK DRESS.
(I tried to make sure I thanked everyone who participated so please let me know if I’ve left anyone out)
Earlier this year I met Jeff Power at an Ungeeked Conference where we were both speaking. We had an amazing breakfast my last morning, me, Jeff and Spike Jones.
Spike, is the writer and editor that gave Brains on Fire (one of my favorite books about igniting powerful, sustainable movements) message one voice. Spike and works with PR giant Fleishman-Hillard.
You can probably imagine how cool and unforgettable that breakfast was.The three of us talked about movements, projects we’ve worked on and changing the world.
I’m telling you this because 1) you should follow these guys, they’re like us and you’ll learn a lot.
And 2) during that breakfast Jeff told me about ServeHope. Around this time of year (October & November), teams of ServeHope volunteers across the US will donate a day or their choosing to help local neighbors, while raising funds that help both local and global neighbors. All the world’s poor are our neighbors. Many are local, and even more are global where a billion exist on $1/day or less.
I’ve been following the work Jeff is doing with GHNI, I know it’s making a BIG difference in places that just don’t have the resources like we do here in the states. And, I think they’re on to something with this ServeHope and I want to be apart of it.
I started a ServeHope team “Be The Change Influencers”. If you’re looking to be apart of something meaningful before Thanksgiving you should join our team. We’re working on the calendar now where we’ll donate our day of time to local food banks around the states. Our team will also do a few different fundraising activities on and offline. Half of the money raised will help GHNI-USA towards their work against hunger in the poorest villages globally and half will go to Share Our Strength’s work to end childhood hunger here at home.
Over the next month I’ll be in Lexington, KY, Baltimore, MD, Charlotte, NC, Bradley, IL, IA, Dayton, OH, Orlando, FL, Dallas, TX, Atlanta, GA and Baton Rouge, LA. If you’re in one of those cities hit me up and let’s organize a food bank volunteer day. If you’re not and you want to organize one in your city hit me up too ahite at talentrevolution.net
Join our team by registering here . Please select “Be The Change Influencers” as your team!
Let’s use our Social Influence towards Social Good. Let’s apply our time, talents and passion this holiday season to meaningful work. Let’s be the change we wish to see in the world.
September 19th will be our biggest Tweet-a-thon of the year THE TwEAT OUT. Our goal is to engage 2,000 Bloggers and Tweeters to help us promote the Dine Out For No Kid Hungry. We need your help!
If you have a blog we’re asking you to post a blog like this one asking your community to participate in the TwEAT OUT!
Here is the scoop:
Restaurants have done their part by signing up to participate in this year’s Dine Out For No Kid Hungry. Now we need your help in making sure that you, your friends, and your family make the event a success by visiting participating restaurants September 18-24.
To start the week with a bang, we’re holding a twEAT OUT all day on Monday, September 19. Join in the fun and help spread the word about Dine Out For No Kid Hungry on Twitter and Facebook!
When: Monday, September 19, 2011 | 9:00 a.m. to 9:00 p.m. EST
How to Participate:
On Twitter:
Follow @Dine_Out and @ShareStrength.
Retweet messages about the Dine Out For No Kid Hungry from these two accounts.
Use the hashtag #NoKidHungry in all your tweets
Share this tweet:
I’m dining out for #NoKidHungry this week. Join me by finding a participating restaurant in your area: http://ow.ly/2fhoI
RSVP “YES!” to Dine Out For No Kid Hungry event on Facebook
Share news about Dine Out For No Kid Hungry with your Facebook friends:
I’m dining out this week for Share Our Strength’s Dine Out For No Kid Hungry. Join me by finding a participating restaurant near you! http://ow.ly/2fhoI
Other Sample Messages:
Feel free to share more messages on Facebook and Twitter. Use these verbatim or customize them yourself:
@Dine_Out TODAY and help make #NoKidHungry in America! Here’s how: http://j.mp/aXxpIk
There are over 5,000 restaurants participating in @Dine_Out for #NoKidHungry! Find one close 2 U! http://j.mp/aXxpIk
Where will you be dining this week for @Dine_Out for #NoKidHungry? Pick a restaurant near you and let us know! http://j.mp/aXxpIk
Now’s the time! @Dine_Out to ensure there is #NoKidHungry in America! Make your plans here: http://j.mp/aXxpIk
If you haven’t seen this video please watch it now to understand the cause. Scott Pelly interview with children who struggle with hunger.
Leave me a comment and let me know if you’ll be joining us!!
I still meet people every day who wonder if Social Media will ever be anything of significance.
I shake my head…They have no idea.
Social media is a digital extension of our lives and the world we live in – EXCEPT- It’s this “social layer” that gives us UNBELIEVABLE SUPER POWERS.
To date we’re only just seeing the beginning of these powers. Like the at-your-fingertips-power to organize millions of supporters to help win a political election (Obama), Like virtually connecting a country and the world to start a revolution (Egypt) . Like beaming your donations and support half a world away to victims of a natural disaster (Japan). All significant things done from PC’s, laptops and mobile phones all around the world.
I’ve particularly developed a fascination, or maybe an obsession, for how we can use these super powers for good, ways to take digital influence, inspire movements and create meaningful change in the physical world. An examples of just that is Share Our Strength’s Dine Out for #NoKidHungry online movement.
The call to action was focused: “Raise Awareness for the Dine Out for No Kid Hungry and drive consumers into participating restaurants.” We targeted the communities who care the most about this cause (the restaurant industry and it’s advocates) and went after online influencers and consumers who care and want to make a difference. Over 1,000 people helped spread the word, posting over 10,000 tweets about the campaign in just one week. Those 1,000 contributors did their part to help Share Our Strength and the restaurant industry increase funds raised over prior year by 108%,raising 1.5 million dollarsto help end childhood hunger in the United States.
Supporters shared their strength by asking their favorite brands in their own way to participate.
On June 21st, in just ONE DAY the community of almost 1,000 people came back together online to send out well over 5,000 Tweets, leaving over 40 million impressions and reaching around 5 million followers on twitter (the equivalent of the population of Norway or Singapore.)
The #NoKidHungry hashtag was the #2 Trending Topic on Twitter for 3 hours straight, ahead of the ever popular #TheVoice hashtag!
While this raised a ton of awareness for the cause, it also achieved results – getting 52 restaurant registrations during the time because of the TwEAT Outs.
And generated dozens more leads and hiked interest among other restaurants.
But… the thing that impressed me the most is how the cause bonded a community together. The Share Our Strength team brought together communities, advocates and influencers made it empowered them to make a difference and cheered them on along the way. In turn it bred a level of commitment from the community and made a powerful impact on the lives of all who participated in making this meaningful change.
“With great power comes great responsibility” – Ben Parker in Spiderman
My question to you is this – how are you using your digital superpowers for good?
You can join the Be The Change Influencers team to be a part of more movements like this one by clicking the join the revolution link at the top of this page.
*We are preparing a special THANK YOU for all of you that gave and continue to give your time, talent, and passion to this cause. In the meantime I wanted to say thanks and give a special thanks to Jessica Northey who played a HUGE roll and set the example in this last TwEAT Out. The results would not have been the same with out you. Thank you Jessica!
Every once in a while I meet someone on Twitter that touches my life in a way that I know I’ve just discovered a lifetime friend. After exchanging a just a few tweets with the lovely and ever so passionate Twitter Maven Jessica Northey I felt that way. Those few tweets turned into a few phone calls, that turned into a few ways to work together to make the world a better place. I’m super lucky to have her as a friend and thrilled to be able to share with you her exciting news and the fact that Brandon aka @speaktothegeek will be involved.
Here is a copy of the press release. Congratulations Jessica and way to go Brandon!
NATIONALLY SYNDICATED “TONY AND KRIS” MORNING RADIO SHOW PARTNER WITH SOCIAL MEDIA MAVEN JESSICA NORTHEY
July 5, 2011 Nashville,TN - TONY RANDALL and KRIS ROCHESTER of TONY & KRIS IN THE MORNING announced their partnership with Social Media Twitterati and Power Blogger JESSICA NORTHEY to bring an Online Correspondent and Digital Daypart to their listeners.
“JESSICA has insight and experience in the industry and vast expertise and success in Social Media strategy; teaming up with her to bring us closer to our audience makes sense.”TONY & KRIS teamed up with NORTHEY to stay connected to their listeners all day long, through their website and expanding Social Media Community.
The TONY & KRIS Show was born when Tony Randall and Kris Rochester met and began working together in the Gadsden, AL. Both have been in the radio business since they were teens worked at different stations in Northern Alabama before meeting in 1991. After meeting they realized immediately that their personal chemistry and launched a morning show. Not long after the they landed the plum assignment as the morning show at San Diego’s legendary country station, KSON-FM. Consistently ranked Top 3 RANDALL and ROCHESTER won the ACM Award for Major Market Broadcast Personalities of the Year, and were nominated in same category by the CMA Awards committee, they formed Tony and Kris Productions and partnered with United Stations Radio Networks, Inc. (USRN).
NORTHEY whowill initially cyber-commute from her native Tucson, brings an online community of over 150,000 with second order influence of well over four million, and growing. She is one of Social Media’s Most Influential People Online and currently ranked as the Most Powerful Women on Twitter by TwitterGrader.com. NORTHEY stated, “I am so excited for the opportunity to work with people of TONY & KRIS’ caliber and to be proof that Social Media can help build your own online audience and make you an asset at a time when there are not a lot of radio jobs out there.”
JESSICA NORTHEY brings over 15 years of media experience as a Salesperson, Nationally Recognized Speaker, ALLACCESS.com Columnist, On-Air personality, Country and Music Blogger/Journalist and Social Media power broker.
Along with the addition of NORTHEY comes an exciting revamp ofTonyandKris.com highlighting a clear focus on their Social Media friendly communityand in a strategic alliance TALENT REVOLUTIONS BRANDON HILL aka @SpeakToTheGeek on Twitter, gives the show a tech-friendly edge with tutorials and website tips. “We plan to highlight HILL along with many other Social Media SuperStars, today’s Country Music Stars as well as tomorrow’s hopefuls” says NORTHEY.
TONY & KRIS IN THE MORNING are heard on 92.9 WLXX Lexington, KY; WWFF Huntsville, AL 93.3 The Wolf; KAYD Beaumont,TX KD101; KTOP Topeka, KS 102.9 KTOP; WKAK Albany, GA K-Country 104; WKOR Columbus-Starkville, MS K94.9; KYKX Longview-Tyler TX 105.7 KYKX; WHMA Anniston, AL The Big 95, WNVW Burnham, PA Star Country 96.7 and KXCM Yucca Valley-Morongo Basin-Joshua Tree, CA KX 96. Reaching over half a million listeners weekly.
Plan trips and/or time with a few of my mentors Kathleen Wood, Joni Doolin, Debbie Shore and Molly Fletcher (talk her into being my mentor first ; ) Write a favor list for each of them (favors I can do for them that is).
Take on two more people to mentor.
Plan one on one’s with the folks on my team and support them in building their personal brands and working on their UCL’s. Recruit one more consultant to the TR team.
(VIDEO ABOVE) News Anchor Scott Pelley presented an excerpt from a recent 60 Minutes segment “Hard Times Generation: Homeless Kids” at a Share Our Strength fundraising dinner. At the dinner Scott showed a video where he went to the Castlebury Middle School in Seminole County, Florida and spoke directly to students about their experiences with hunger.
1 in 4 children in U.S. will face hunger this year. Without the security of knowing where their next meal will come from, these children lack the energy to learn, grow and thrive. Share Our Strength is an organization committed to ending childhood hunger in America. The money raised through Share Our Strength’s Dine Out for No Kid Hungry September 18-21, 2011 will connect kids with nutritious food where they live, learn and play.
Last year, many of us joined together to support Share Our Strength’sDine Out for No Kid Hungry. Over 1,000 people spread the word online posting over 10,000 tweets about the campaign in just one week. Those 1,000 contributors helped Share Our Strength and the restaurant industryincrease donations by 108%over the last year raising over 1.5 million dollars in 1 week.
This year, the goal is 3 million dollars and to start we need to rally over 5,000 restaurant locations to participate in the program. Now it’s time to rally restaurants around the cause.
1. Save the date – June 21st and participate in Share Our Strength’s online “TwEAT OUT”(tweet-a-thon) On May 4, 2011, we asked our social media followers to help us reach our goal by asking their favorite restaurants to be a part of this national event. Here’s what happened.. On June 21st we’ll be tweeting using this hashtag #NoKidHungry and engaging on Facebook as well. Subscribe here to get more details as we get closer to the event.
2. Add your voice to the national movement of over 41,000 people committed to ending childhood hunger in America by 2015 andTake The No Kid Hungry Pledge
Thank you for using your online influence for good. Let’s go make the world a better place.
1 in 4 children in U.S. will face hunger this year. Without the security of knowing where their next meal will come from, these children lack the energy to learn, grow and thrive. Share Our Strength is an organization committed to ending childhood hunger in America. The money raised through Share Our Strength’s Dine Out for No Kid Hungry will connect kids with nutritious food where they live, learn and play
In 2010, over 4,000 restaurants joined Share Our Strength’s sponsors and partners to raise more than $1.5 million for the Dine Out For No Kid Hungry™!
Last year, many of us joined together to support Share Our Strength’sDine Out for No Kid Hungry. Over 1,000 people spread the word online posting over 10,000 tweets about the campaign in just one week. Those 1,000 contributors helped Share Our Strength and the restaurant industryincrease donations by 108%over the last year.
This year, the goal is 3 million dollars and to start we need to rally over 5,000 restaurant locations to participate in the program. Now it’s time to rally restaurants around the cause. This Wednesday, May 4th Share Our Strength is hosting a twEAT OUT for the Dine Out for No Kid Hungry all day long! Let’s focus our network’s enthusiasm on this one day to really grab the attention of restaurants.
Here’s how you can help:
If you have a blog repost this blog on your network asking people to join this Wednesday’s twEAT OUT linking to the TwEAT OUT page:
Post a request to join us Wednesday and the link to the TwEAT OUT page on your Facebook, Twitter and Linkedin networks
“The era of how social business, social relationships, social engagement and social commerce has begun. We have spent the past four years learning and exploring the art and science of engagement. Our next step as brand leaders will be to understand the Ripple Effects our social actions have on our business, employees and our customers.”
- Paul Barron, Digital Brand Camp
This year I’ll be co-writing a book with Paul called “The Social Ripple.” In the book we will share some interesting concepts on how you can actually guide your social ripple to help your business or your own life succeed.
Not only am I’m thrilled to work on such a meaningful project with one of my biggest role models and business crushes, I’m excited to share with you some profound stories and examples where this kind of social influence has transformed businesses and changed lives, including my own.
Nothing is more critical than a baby’s first year. Let’s help Kentucky Children’s Hospital get needed equipment to help them reach that 1-year milestone. And have a GOOD time doing it.
