The Talent that leads us through the 21st Century will master these 2 things:
1. Control of their own attention
2. Capturing the attention of others
In Malcolm Gladwell’s latest book, Outliers, he claims Work Ethic 2.0 is Control of Attention and states that
“Control of attention is the ultimate individual power. People who can do that are not prisoners of the stimuli around them.”
Work Ethic 2.0: Attention Control Commentary:
“A person who works with total focus has an enormous advantage over a workaholic who’s “multi-tasking” all day, answering every phone call, constantly checking Facebook and Twitter, and indulging every interruption.”
In an age where distractions seek you out, where everyone has ADD and the next generation is popping Adderall like it’s Vitamin C, how can this not be true?
BUT, there is something that’s going to be an even bigger factor than having total focus. That something is having the ATTENTION of others.
In today’s world, having the ATTENTION of others is priceless. We are exposed to over 3,000 advertising messages per day and, in the middle of all that noise, we’re receiving real-time e-mail notifications and IMs, we’re reading tweets on Twitter, we’re checking the latest status updates on Facebook, we’re getting requests to connect on LinkedIn, our phones are ringing off the hook with personal and business calls, we’re replying to comments on blogs, having meetings, and watching breaking news, all while co-workers are tugging on our sleeves.
In today’s world, the ones who have the ultimate influence are the ones who can attract the attention and the talent of others.
In his book, Crush It, Gary Vaynerchuk talks about NOW being the prime time to cash in on our passion. He talks about how eyeballs are shifting to the Internet, and that the people who will call the shots are the ones who have the attention of those eyeballs within their niches. And, FYI, TR has ordered several copies of Crush It to give out to members of our community.
For the longest time we’ve said, “Content is king.” For the longest time, gatekeepers determined the content and the market set the price for it. Soon, that situation will be reversed. Soon, the people who attract the attention of the group (niche) will tell the content creators what the group wants and will set the price.
When I think of this, Laurie Ruettimann of Punk Rock HR immediately comes to mind. She is engaging and captures the attention of the HR community. She is positioning herself to be a very wealthy lady one day…
Capturing the attention of others is about engagement.
Today, I’d like to start a discussion about ATTENTION and ask the questions..
What are the things that engage YOU and capture your attention?